diff --git a/public/404.html b/public/404.html
index 371607d..4abb93b 100644
--- a/public/404.html
+++ b/public/404.html
@@ -8,11 +8,11 @@
 
   <!-- Google Tag Manager - From Gypsy -->
 
-  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
-  new Date().getTime(),event:‘gtm.js’});var f=d.getElementsByTagName(s)[0],
-  j=d.createElement(s),dl=l!=‘dataLayer’?‘&l=‘+l:‘’;j.async=true;j.src=
-  ’https://www.googletagmanager.com/gtm.js?id=‘+i+dl;f.parentNode.insertBefore(j,f);
-  })(window,document,‘script’,‘dataLayer’,‘GTM-5WQVCLC’);</script>
+  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+  new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+  j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+  'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+  })(window,document,'script','dataLayer','GTM-5WQVCLC');</script>
 
   <!-- End Tag Manager -->
 
diff --git a/public/index.html b/public/index.html
index caa264f..05302f4 100644
--- a/public/index.html
+++ b/public/index.html
@@ -8,11 +8,11 @@
 
   <!-- Google Tag Manager - From Gypsy -->
 
-  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
-  new Date().getTime(),event:‘gtm.js’});var f=d.getElementsByTagName(s)[0],
-  j=d.createElement(s),dl=l!=‘dataLayer’?‘&l=‘+l:‘’;j.async=true;j.src=
-  ’https://www.googletagmanager.com/gtm.js?id=‘+i+dl;f.parentNode.insertBefore(j,f);
-  })(window,document,‘script’,‘dataLayer’,‘GTM-5WQVCLC’);</script>
+  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+  new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+  j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+  'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+  })(window,document,'script','dataLayer','GTM-5WQVCLC');</script>
 
   <!-- End Tag Manager -->
 
diff --git a/public/white-paper/index.html b/public/white-paper/index.html
index 1595446..95049ed 100644
--- a/public/white-paper/index.html
+++ b/public/white-paper/index.html
@@ -8,11 +8,11 @@
 
   <!-- Google Tag Manager - From Gypsy -->
 
-  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({‘gtm.start’:
-  new Date().getTime(),event:‘gtm.js’});var f=d.getElementsByTagName(s)[0],
-  j=d.createElement(s),dl=l!=‘dataLayer’?‘&l=‘+l:‘’;j.async=true;j.src=
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-  })(window,document,‘script’,‘dataLayer’,‘GTM-5WQVCLC’);</script>
+  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
+  new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
+  j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
+  'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
+  })(window,document,'script','dataLayer','GTM-5WQVCLC');</script>
 
   <!-- End Tag Manager -->